Words That Sound Like You, Speak to Your People, and Sell Your Service.
Strategic copywriting for service providers
in seasons of growth + polish.
When your copy reflects your brand’s voice and values, your marketing naturally becomes more persuasive.
Be clear, honest, and consistent, and you’ll attract the right people, right?
Yah…that’s easier said than done. You see, I believe there’s a sweet spot between serving and selling. If you strike the right balance, you’ll see how simple it is to turn prospects into paying customers.
But of course, you know that simple doesn’t mean easy. Whether you’re tweaking words on your website, guessing your way through a sales page, or scrambling through yet another newsletter, you’re riding the messaging hamster wheel. You’re feeling the pressure to market your business, but your skills are needed elsewhere (say, to actually run it).
You may not know it, but…
A good copywriter provides sales, marketing, and operational support
You can trust me with a witty turn of phrase, but what I’m especially good at is authoring assets that round out your entire customer experience. From websites and service guides to sales funnels and follow-up emails.
That, my friend, is where brands are born. Where the glitz and glam of marketing flows seamlessly through the operational side of your business, engaging, supporting, and inspiring customers every step of the way.
That’s the sweet spot between serving and selling. And that’s kind of my specialty.
Copywriting + Brand Strategy Services
Website Copywriting
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The professional guidance you need to write your site copy yourself. I consider the big picture of how your current words sound, flow, and inform your customer journey. You’ll walk away with an actionable copy outline for a more compelling, engaging, and money-making website.
The Website Copy Audit is an auto-pilot service, meaning I prioritize a quick turnaround and a "no-meetings-needed" approach. If you're a busy entrepreneur seeking practical and straightforward advice for improving your messaging (on your own time), this is for you.Inclusions:
Audit Questionnaire: A guided form to share your messaging goals, challenges, and ideas.
Website Copy Audit: My eyes on your words, a high-level assessment of your brand messaging, content organization, and customer journey across your site’s key pages (home, services, about, and contact).
Copy/Layout Notes + Revisions : My professional tweaks and suggestions for optimizing your current copy, filling in the blanks, and improving the flow of your site.
Site-wide Proofreading: Polished and error-free tweaks to your existing copy.
Video Commentary: Detailed Loom video feedback walking you through my major takeaways and insights to improve your copy.
Investment: $600
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An effective website is more than slappin’ your mission statement on your about page. Your website should tell a convincing story that informs, engages, and guides potential customers to your end goal, whether that’s booking a call with you, purchasing your course, or subscribing to your email list. With thoughtful and strategic words, your website can showcase the value of what you do while naturally drawing the right people into your orbit.
Inclusions:
Website Copy Audit: A professional review of your current website’s copy, brand messaging, content organization, and customer journey.
Brand Strategy Questionnaire: A guided form to share your messaging goals, challenges, and ideas.
Project Kickoff Call / Brand Strategy Session: A 60-minute meeting to kick off your project and work through a handful of brand strategy exercises.
4 pages of website copy with layout suggestions: Home, About, Services, and Contact
2 rounds of revisions
Video commentary: Detailed Loom video feedback on each webpage.
Proofreading: Polished and error-free copy suggestions.
Collaboration with your designer/developer
Investment: Starting at $3500
Brand Strategy
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Struggling to define who you are, what you do, and who you serve? Start with brand strategy. We’ll work through the foundational brand groundwork you need to build a coherent, consistent, and compelling brand persona. We’ll set the standard for how your brand “speaks” so you can talk about what you do with confidence. From there, I’ll put everything together into a comprehensive Brand Messaging Guide. This is your go-to resource for strengthening your business plan, training your team, and ensuring you always sound “on-brand.”
Inclusions:
Brand Strategy Questionnaire: A guided form to share your messaging goals, challenges, and ideas.
Project Kickoff Call / Brand Strategy Session: A 60-minute meeting to kick off your project and work through a handful of brand strategy exercises.
Brand Messaging Guide: Elevator pitch, mission + vision statement, brand values, brand personality profile, customer personas, competitive advantages, tone of voice guidelines, brand taglines, and more.
2 rounds of revisions
Video commentary: Detailed Loom video feedback on each webpage.
Proofreading: Polished and error-free copy suggestions.
Collaboration with your designer/developer
Investment: Starting at $3500
Sales Copywriting Services
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Need a highly persuasive sales page? An email sequence to nurture leads? A custom service guide to round out your client experience? I write sales copy that moves prospects closer to saying yes.
Sales copywriting can include sales decks, landing pages, sales pages, email campaigns, blog posts, custom sales assets, and more.
Though I personalize the specifics of your sales copy project to your needs, every project with me includes:
Brand Strategy Questionnaire: A guided form to share your messaging goals, challenges, and ideas.
Project Kickoff Call / Brand Strategy Session: A 60-minute meeting to kick off your project and work through a handful of brand strategy exercises.
2 rounds of revisions
Video commentary: Detailed Loom video feedback on each webpage.
Proofreading: Polished and error-free copy suggestions.
Collaboration with your designer/developer
Investment: Inquire for custom quote
If You’re Between Seasons (and Services)…
Down three different rabbit holes? Not sure where to start? Some clients come to me with one clear need. Others show up with a tangled mix of ideas and a gut feeling that something is missing. Whether you’re in a distinct season or find yourself somewhere in between, we can shape a path for your message.
“To put it simply, we couldn’t do business without Amanda.”
“Working with Amanda has been nothing short of amazing. Her knowledge of our company, clients, and industry is continuously growing. She's curious, smart, and extremely talented, making my job as a Marketing Director so much easier. I trust Amanda completely to manage her time, complete tasks, and contribute to meetings. She's truly an extension of our company and without her we would have a hard time communicating effectively and efficiently. She's help us through every portion of our marketing and sales funnel, creating newsletters, social posts, and internal and external communications while continuously auditing and refining our strategies. To put it simply, we couldn't do business without Amanda.” - Abby. | Marketing Director at New Lyfe Accounting
That’s my cue!
I’m Amanda Brashi
Freelance copywriter with garden boots and Midwestern roots. I help service providers sound (and sell) like themselves across their websites, newsletters, and client experience touchpoints. If I’m not at my desk, check the garden. I’m probably weeding, sippin’ tea, and workshopping the perfect headline for your homepage.
My Copywriting Process
Step 1:
Onboarding
You’ll sign your proposal, submit your deposit, and receive a few welcome items.
Step 2:
Kickoff + Strategy
You’ll complete your Brand Questionnaire, then join me for your guided Brand Strategy Session.
Step 3:
Write + Review
I’ll draft your copy and send you a Google Doc + Loom video walkthrough for your review.
Step 4:
Revise + Finalize
I’ll incorporate your feedback, then polish (and proofread) every word before delivering your final copy docs. If you’re working with a designer, I’ll take it from there!
Featured Collaborations
Retainer Partnership with New Lyfe Accounting
A construction-centered accounting firm providing bookkeeping, controller, and advisory services to commercial contractors nationwide.
Website Copywriting for Spoken Frame Media
A video production company specializing in story-driven narratives that connect companies to their communities.
On to the Q&A
Frequently Asked Questions
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Typically, my clients are solopreneurs or small to mid-sized companies with single-person or small-scale internal marketing teams. I do my best when I work closely with a company’s key decision-makers (Founder, CEO, or Marketing Director). I’m a great fit for growing brands looking to raise the bar on their marketing efforts without the price tag that comes with agency rates or hiring a full-time employee.
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Though I gear my marketing efforts toward service providers, my copywriting style can also apply to product-based brands. If you like my vibe, let’s chat!
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I am a copywriter NOT a designer. Though I will neatly organize your copy in Google Docs and provide strategic layout suggestions, I do not design your final deliverable. However, I firmly believe that design makes your copy shine. I partner with top-tier brand designers to help bring your words to life. Whether you have an existing designer or would like my vendor recommendations, I can help you facilitate design as the next step in your copy project.
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Most likely–yes! In my home state of Wisconsin, the average annual salary for a full-time, top-level copywriter ranges from $81,960 to $103,803 (not including training costs and benefits). Because I work with smaller brands, there is rarely a need for full-time copywriting support. Instead, I work with you to determine a scope and project structure that suits your writing needs and budget.
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Yes! However, retainer partnerships are available for returning clients only. These personalized, monthly engagements include priority access to me, reduced rates, and custom deliverables. If you’re interested in ongoing copywriting support but have yet to work with me, let’s start with a one-off project!
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From digital course creation to internal training assets, I’ve partnered with service providers on a variety of unique copy projects. If you need copy for something beyond my listed services, let’s chat!
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I do not use AI to write your copy. I prefer to keep it old school. Rest assured, the voice, vision, and brains behind your words come straight from this horse’s mouth. If you’d like more insight into my stance on AI, check out this essay.
A Knockout Brand Deserves Better Than
Fruitless Copy With No Roots.
Let’s turn your mess of good ideas into a cohesive (and productive) message.